Biography

Sebastian Herrera is a Principal Experience Designer with more than 10 years of experience. He has worked on a variety of projects, from tech startups to video games.

In 2020, he joined Autodesk Research. During this period he participated in the Project Kratos, where the team conducted research to understand generative design and VR in the context of structural engineering.

Currently, he’s participating in two major research themes, including how to build imaginative worlds that will target a variety of novel, non-linear, and interactive experiences. He is also part of a team that explores how buildings are designed and built to optimize for human performance.

He is passionate about user research and how it can help develop new technologies, bringing customer needs to the center of the discussion.